Privacy Policy

1. Overview and Data Controller

This Privacy Policy describes your rights and our practices regarding the collection, use, storage, sharing, and protection of your personal data across our website, APIs, applications, email notifications, and tools.

When this policy mentions “we”, “us”, or “our”, it refers to the controller of your information. The data controller responsible for your information is BirrLink Financial Technologies (S.C.) with its registered office at 6th Floor, Sur Construction, Bole, Addis Ababa, Ethiopia.

By using any of our services, you consent to the collection, transfer, storage, disclosure, and use of your information in Ethiopia as described in this policy, including any information deemed sensitive under applicable law.

We respect the privacy of our visitors and registered users and are committed to protecting your information.

2. Personal Information Collection and Use

Upon registration, we collect personal information that you voluntarily provide through lawful means (e.g., email address, company name, password, bank account number, etc.). This may also include anonymous information linked to you, such as your IP Address. All collected data is kept accurate, complete, and up-to-date to the extent necessary for its intended use.

We collect and use your personal information solely for fulfilling specified purposes, including but not limited to:

• To provide you with access to and maintain our service.
• To verify the information you provide.
• To prevent, detect, and manage any illegal or fraudulent activity.
• To improve our services and address any inappropriate use.
• To update our website layout, database, and content.
• To target advertisements, newsletters, and service updates.
• To resolve disputes that may occur.

Additional personal information may be obtained from third-party applications and other identification/verification services (e.g., your financial institution).

We maintain records of your transactions once you begin using our services. We will not share or disclose your personal information with a third party without your consent.

3. Information from Web Visitors

We do not intentionally collect personally-identifiable information directly from casual web visitors. However, we may collect non-personally-identifiable information (non-PII) to enable us to target advertisements and to monitor and improve the performance of our website and services. This non-PII will also not be shared or disclosed to third parties without your consent.

4. Protecting Your Information and Compliance

We are committed to protecting your personal information using global security safeguards against loss, theft, unauthorized access, disclosure, copying, misuse, or modification. Our security measures include, but are not limited to, firewalls, data encryption, and restricting access only to employees who require it to fulfill their job responsibilities.

We are committed to conducting our business in accordance with these principles to ensure the confidentiality of personal information is protected and maintained. We adhere to the regulations of the National Bank of Ethiopia (NBE).

5. Use of Cookies

Like many websites, we use cookies to identify you as a user and to customize and improve our services. A cookie is a small data file transferred to your computer or mobile device. It allows us to remember information such as your account log-in details, IP addresses, web traffic, and visit times.

You can modify your browser settings to decline cookies or alert you when a website attempts to place a cookie. However, disabling cookies may limit your ability to use our website features.

6. Data Retention and Storage

We will only retain personal information on our servers for as long as your account remains active. Once an account has been deactivated, your information is stored on our servers for the duration legally required by law and regulatory obligations.

7. Changes to this Privacy Policy

We may update or modify this Privacy Policy from time to time at our sole discretion to reflect changes in our practices, legal requirements, or service features. Whenever updates are made, we will revise the “Last Updated” date at the top of the policy, and in some cases, we may also provide additional notice through the platform or via email if required by law. We encourage you to review this page regularly to stay informed about how we protect and manage your information. Your continued use of our services after any updates or modifications signifies your acknowledgment and acceptance of the revised Privacy Policy and all changes contained within it.